Whether you realise it or not, we're in the middle of a healthcare revolution. The way people approach their own health has shifted and we are no longer relying on doctors for all the answers. While conventional medicine will always be crucial to overall health, self-care and wellness are now at the forefront of people's behaviour.
This shift in attitudes started before COVID-19 but the global pandemic has accelerated the focus on self-care. With the enormous strain on hospitals and medical professionals, not the mention a legitimate concern about staying healthy, people have begun to assume responsibility for their own health. They're turning to nature for help.
What's driving change in health care?
Where all medical advice and decisions were one driven by the family doctor - and no-one ever questioned the wisdom of medical professionals - consumers are now assuming more autonomy for decisions about their health. There are a number of drivers for this behaviour, many of them working in combination.
- Rates of physical activity have declined
- Obesity rates have increased
- There's greater awareness about the toll of mental health
- Sleep problems are common
At the same time, our relationships with doctors have changed. The family doctor is quickly becoming a thing of the past. We no longer have the luxury of one person caring for our health throughout our lives.
When you add a global pandemic to the mix, like COVID-19, the stakes for good health become much higher- and those health concerns happened almost overnight.
What does the self-care revolution look like?
The average person is looking at ways to supplement or complement the health care they receive from doctors and pharmacists. As medical costs skyrocket, we often wait until we're "sick enough" to warrant a trip to the doctor. With the entire world concentrating on managing COVID-19, seeing a medical professional for anything but life-threatening issues has been difficult.
According to Deloitte's 2021 Global Health Care Outlook report, focus is shifting from pharmaceuticals and curative medicines to one of health and wellbeing. The long held assumption that health care is limited to the physical body is expanding to include consumers minds, spirits and bodies. People are beginning to look at all the ways they can improve their health and much of it is self-guided.
The first step for most people is to make small changes as they take ownership over their own health. That includes reconsidering the foods they eat, getting enough sleep and increasing exercise. When they're not feeling well, people are turning to alternative medicines. People want safe, effective treatments and they're increasingly open to naturally sourced , complementary medicines.
How Better Nature's products are used for self-care
Better Nature develops evidence-based, naturally sourced complementary pain relief to help manage daily mild muscle and joint pain. Better Nature encourages people to use their pain relief range as a daily preventative and curative method to manage their pain, instead of waiting until pain is severe enough to visit the doctor.